Conversational. Bilingual. Effective.
Today, audiences are bombarded with advertising for more movies and television shows than ever before. With streaming services, audiences have more noise to sort through and more entertainment to choose from. How can you stand out in this landscape?
You need a promo that connects with today’s audiences.
Whether you’re using audio, video, or both in your campaign, the voiceover artist will make a huge difference in the success of your promotion. You need a voice that is equal parts attention-grabbing, memorable, and relatable.
Issa Lopez can do it all.
Issa Lopez is a Latin American promo voice actor who brings diversity and engagement to your audio and video promos. She captivates audiences with fun and engaging energy.
As a professional voice actor with more than two decades of experience, Issa is a reliable and adaptable voiceover artist. Her professional demeanor and versatility make her an excellent partner for your next promo project.
Authentic Diversity in Promos
Gone are the days when a promo could start with a man with a deep voice saying, “In a world…” and that would guarantee success. Today’s audiences are savvier than ever, with more choices than ever. To grab and maintain their attention spans, you need something different.
One way to stand out is to offer diverse representation throughout your promo campaign. One study found that 61 percent of all Americans say that diversity is important in advertising. Thirty-eight percent of the respondents said they were more likely to trust a brand with diverse marketing.
But you can’t fake diversity.
The same study found that 66 percent of African Americans and 53 percent of Latino and Hispanic Americans feel stereotyped in advertising. That’s why it’s so important to include authentic representation in your promo. Otherwise, you leave many potential audience members out.
Hispanic and Latino Representation in Promos
There’s a reason that major brands are including more Hispanic and Latino representation in their promotions. In fact, Issa has done promos for brands that many people wouldn’t expect, like the NFL. It’s because the demographics in the country are changing, and marketing must change to keep up.
The latest data shows that four in every ten people in the United States identifies as a race or ethnicity other than white. Furthermore, the United States has the second-largest populationof Spanish speakers in the world. If you leave these voices out of your campaign, you might miss a large part of your audience.
A Custom Sound For Each Promo
Creating your media requires time, creativity, and adaptability. Shouldn’t the promo for it be as unique as the piece itself? Issa ensures that she matches the tone and voice for every promo. She tailors her style to accurately represent the media she promotes.
Issa also responds to notes and feedback like a true professional. She will work alongside you to ensure the voiceover is pitch-perfect.
Why Work with Issa?
Choosing a voiceover artist for your promo is about more than picking a great voice. Your voiceover actor should be excited about your project, adaptable enough to nail the tone, and professional enough to make the experience easy for everyone.
With more than two decades of experience, she has hundreds of businesses who happily vouch for Issa. They note that herpersonality and performance make her an excellent voiceover talent.
Issa stands out in the crowd because of her:
● Versatility: Issa wows clients with her impressive talent. Whether you’re promoting a football game, horror movie, comedy, or something else, she can strike the right tone.
● Speed: If you want your promo done as soon as possible, Issa can help. She prides herself in delivering voiceovers quickly without compromising the quality of her work.
● Bilingual Performance: Burst through language barriers and attract diverse audiences with Issa’s incredible talent. She performs voiceovers in both Spanish and English with equal quality.
● Professionalism: Her hundreds of previous clients attest to Issa’s professionalism. Her understanding of the industry, willingness to take feedback, and professional demeanor make her a delight to work with.
Issa is Breaking Barriers
Issa is a professional voiceover artist and so much more. As a Latina American, Issa is thrilled to see the increase in diversity throughout the voiceover industry.
Representing the National Football League in a recent promo was a landmark moment not only in her career but for diversity in general. As she continues to break through and reach new levels, she’s determined to help others do the same. She uses her platform to uplift all marginalized communities.
More Than Promos
While Issa is an excellent choice for your promo voiceover, that’s not all she can do. Consider Issa your go-to voiceover actor for all kinds of projects. She has experience with many types of projects, including e-learning, Spanish narration, explainer videos… and so much more.
No matter what kind of project she’s working on, Issa always brings her extensive industry experience, dedication to her craft, and adaptable attitude that make her a highly sought-after voiceover talent.
Book Issa Lopez for Your Promo
Take your promo script to new heights with Issa’s uniquely engaging voice. When you work with Issa, you can count on a speedy delivery, an excellent voiceover, and authentic diversity. Contact Issa today to get started.